Now that your podcast is created and ready to be shared with the public, you will be looking to get your podcast heard by as many people as possible. The level of reach you have will depend on your previous online presence and your current fan base.
Promoting your podcast is relatively easier if you already have a fan base on your social media or followers on Apple Podcast, Google Podcast, and Spotify, but if you are just starting out, then the tips outlined in this post will help you promote and boost your podcast to achieve outstanding results.
1. Share on Social Media
Now that you’ve published your first podcast on Apple Podcast, its time to spread the word using social media. The most basic step would be to create a social media strategy which allows you to create posts which receive constant engagement.
You need to have a presence on all the important social media platforms (Facebook, Twitter, Instagram & LinkedIn) to reach more people. Post about your latest episodes, guests and come up with other forms of engaging content such as blogs, contests, and polls.
You can also make use of the advertising network of social media platforms like Facebook and Instagram to advertise your shows and put it in front of millions of users that access these platforms on a daily basis.
Also Read: 5 Important Podcasting Equipment To Buy.
2. Optimize for Search Engines
Search Engine Optimization (SEO) still works in 2019. In fact, it has helped many companies boost and grow their businesses organically online. And yours is not an exception.
SEO is not only about understanding what potential customers search for, but it is also about making sure that your content is shareable and linkable and you include keywords that people are searching for in your podcasts RSS feed.
By simply knowing what your podcast audience are in search for, you’ll be able to create online content that is highly relevant and engaging. And a greater chance to gain more ratings, subscriptions, and reviews.
3. Convert the audio to a YouTube video
YouTube is one of the most popular social platforms on the internet and is often recognized as the second most popular search engine after Google. The platform is majorly used as a search engine for reviews, tutorials, or general knowledge.
A lot of podcasters have actually started uploading their podcasts to YouTube. Podcasts like The Joe Rogan Experience also have a YouTube Channel where they post a video version of all their podcast episodes every week.
YouTube has 30 million+ daily active users. Even a tiny slice of that would be a boon to your show! Why not leverage YouTube massive audience to promote your show to a wider audience.
4. Share Podcast Url on Reddit
Reddit is the number one place where anything can easily get viral! Simply, post the link to your podcast here and other people will vote whether they found it useful or not. Most viral content on the internet originates from Reddit. It’s a great way to acquire new followers, that you cannot otherwise tap on other social media channels.
There is a lot of traffic potential on Reddit so set up an account if you don’t already have one, join few podcasts related subreddits and start sharing your podcasts.
Also Read: Amazing Podcast Review Websites And Blogs To Follow.
5. Podcast Promotional Services
If you want to start marketing your podcast and make more people aware of your art very quickly, then making use of podcast promotional services could be a great path to follow.
There are tons of websites that are dedicated to helping creators promote their craft online for a fee, you can check out platforms like PodShaper and PolyMash for more. Also for extremely low budget promotion, you can make use of the services of freelancers on Fiverr to promote your podcast.
6. Submit to every podcast directory
The more places your podcast can be heard, the better it is for you. Google some well-known podcasts and see which podcast directories they appear on, and be sure to submit to all the same places. You can also search “list of podcast directories” and you’ll find a number of them. Make sure you also submit your podcast to platforms such as Apple Podcasts, Google Podcasts, Spotify, TuneIn, Podcast Gang, and Stitcher.