About this Episode

If you’re like the thousands of entrepreneurs out there who want to get their name on a book, but you don’t have the time or desire to write, this episode of the Published Author podcast is for you!

My guest is Marcia Layton Turner, and she is here to tell you that you don’t need to be an OK, good, or even exceptional writer. A ghostwriter can write your book for you. 

Marcia has ghostwritten a New York Times bestseller and more than 60 business books! Clearly, she isn’t your run-of-the-mill freelancer or ghostwriter!

Author of The Unofficial Guide to Starting a Small Business, Marcia says that when entrepreneurs work with a ghostwriter, it’s a truly collaborative venture. 

“A ghostwriter works with a client to figure out how best to express the idea, whether it’s in a blog post, article, a white paper, or a book,” she explains. “It’s the ghostwriter who is pulling that information out of the client and figuring out how to write it up.”

Marcia also challenges some older notions about ghostwriting. Many people have great and unique ideas, but writing isn’t their number one skill. “So if someone writes your book for you, it is your ideas and experiences - your book. Your name should be on it,” she says. 

In this episode, Marcia goes into detail about how to find a ghostwriter who is a good fit for you and your project. She discusses fee structures, and what to expect when working with a ghostwriter, and much more in this engaging interview!

Marcia’s other books (published under her own name) include Vision Boards, The Domino’s Story: How The Innovative Pizza Giant Used Technology To Deliver A Customer Experience, and Selling Your Crafts on Etsy.  

If you like this episode, be sure to share it with someone you know who wants to write a business book. You can check out more at the Published Author podcast.

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Josh Steimle

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Josh Steimle’s book: CMO’s At Work

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