Masters of Scale with Reid Hoffman

How And Why To Embrace – Not Outwit – Gatekeepers W/ 23andMe's Anne Wojcicki

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Masters of Scale with Reid Hoffman

How And Why To Embrace – Not Outwit – Gatekeepers W/ 23andMe's Anne Wojcicki

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About this episode

When Anne Wojcicki founded 23andMe, she carved out a brand-new space in personal health -- helping people become experts on their bodies right down to the DNA level. Then the federal regulators came calling. But instead of trying to outwit, sneak past or straight-up fight the FDA in the name of moving fast, Wojcicki ... slowed down. She made the call to work with regulators directly and honestly. Hear how (and why) she embraced red tape. Cameo appearance: Daniel Ek of Spotify.

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