223 Episodes Refresh
Apr 08, 2021
#214 A Product Marketer’s Perspective: Onboarding in a New Role, Knowing Your Customer, Collaborating with Internal Teams, and MoreApril 08, 2021
Ryane Bohm recently joined Gong as their new Director of Product Marketing. In this episode, Ryane shares what her onboarding experience has been like, along with lots of great insight related to product marketing. Listen as Ryane dives into how to be effective when leading product marketing, how to know and understand your buyers, and how to best collaborate with product, marketing, and sales teams. Check out these other resources! DemandGen Resources Hub: ...
Mar 23, 2021
#213 ABM Trials and Tribulations ft. Moira van den AkkerMarch 23, 2021
Moira van den Akker joins DemandGen Radio to talk about her journey and the obstacles she’s faced while leading the account-based marketing initiatives at Trimble. Tune in as we explore how to overcome many of the common roadblocks on the way to ABM, including how to get sales and the executive team onboard, how to decide which accounts to target and what technologies you need to implement, how to gain a full understanding of your buyers and their propensity to buy, and...
Mar 16, 2021
#212 The Birth of DemandGen ft. Jill RowleyMarch 16, 2021
Jill Rowley joins me in this podcast episode as we reflect on our partnership and the impact we’ve had on the marketing industry over the last decade. Jill was there when DemandGen was founded and it’s only fitting that she joins me in this episode on the day that DemandGen officially becomes BDO Digital. Listen as Jill and I share how our partnership formed, how we’ve supported each other throughout our careers, and what the future looks like for both of us. Watch the...
Mar 09, 2021
#211 The Importance of Knowing Your Customer ft. Ash ParikhMarch 09, 2021
Ash Parikh, Global Head of Marketing at Informatica, joins the podcast to talk about the importance of knowing your customer. In this episode, Ash shares why you need to create buyer personas, how to identify key decision makers, and how to best leverage your content to support prospects through their buyer’s journey. Tune in to learn how to gain a better understanding of your buyers, how to develop an effective content mix, whether or not you should still be gating your content,...
Mar 03, 2021
#210 DemandGen will be joining BDO Digital. Here’s the story behind the acquisitionMarch 03, 2021
Yesterday we announced that DemandGen will be joining BDO Digital. In this podcast episode, I share the full story behind this acquisition, what the future looks like for DemandGen, and how joining BDO Digital will help us grow and better serve our clients. Read the full press release here: http://bit.ly/3raipvo Watch the video version of this podcast here: https://youtu.be/DTXyR4PPpww
Mar 02, 2021
#209 The Evolution of MarTech ft. Bruce LehmanMarch 02, 2021
Bruce Lehman, Director of Marketing Operations at Hitachi Vantara, has spent much of his career within the world of marketing operations. In this episode, Bruce and I catch up to talk about the evolution of the marketing operations function as well as the current state of the marketing technology space. Listen as we share how to evaluate your tech stack, how vendors should be pitching their products and services to marketing operations professionals, compare leading tech vendors, and...
Feb 23, 2021
#208 How to Excel as a New Marketer ft. Audrey LewisFebruary 23, 2021
After completing her first year in marketing, Audrey Lewis joins the podcast to share her experience so far as a new and aspiring marketer. For those early in their marketing careers, tune in as Audrey shares valuable lessons arounds how to best learn and grow as a marketer. For managers and those responsible for onboarding and training new marketing professionals, Audrey highlights how you can best support new team members and the importance of creating a strong team culture. Check...
Feb 16, 2021
#207 Implement The D3 Methodology Within Your Organization to Maximize GrowthFebruary 16, 2021
In this series, David Lewis and Carlos Hidalgo take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function. Join David and Carlos as they share how the methodology has helped various marketing organizations so far and the kinds of results that these teams are seeing from aligning all of their demand generation efforts. Tune in as David and Carlos also highlight which...
Feb 09, 2021
#206 What the Future of Customer Experience Looks Like ft. Don PeppersFebruary 09, 2021
Don Peppers returns in this episode of DemandGen Radio for a discussion on how the buying and engagement experience has changed over the last year. Tune in as Don shares how the era of COVID can be an opportunity for your organization, the importance of collecting feedback to improve your products and services, his prediction for the future, and more.Check out these other resources!DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: ...
Feb 02, 2021
#205 The D3 Methodology: How to Integrate Sales and Marketing for ABMFebruary 02, 2021
In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function. In this episode, we talk about the importance of integrating sales and marketing to unite on ABM initiatives. Listen as we share various frameworks and models for approaching account-based marketing, how to put an ABM strategy into place, and how to align sales and marketing for maximum...