34 Episodes Refresh
Jan 02, 2019
021 - Fred Wellman - Hardest working man in PRJanuary 02, 2019
Fred Wellman is the founder of ScoutComms, a niche agency in Fredericksburg, Virginia. He specializes in public relations and marketing efforts in support of corporations and nonprofits focused on veteran and military family support, as well as veteran-owned and focused businesses. In this episode, he explains why he started his own PR agency that focuses n service and why...
Nov 13, 2018
020 - Curtis Sparrer on why celebrity interviews are like a high-performance sportNovember 13, 2018
Curtis Sparrer, principal at Bospar PR in San Francisco, shares terrific insights on why celebrity interviews are like a high-performance sport. He also explains how to set up really successful media engagements, tips on working with celebrities (he's done award-winning work with George Takei of Star Trek fame), and how to grow trust-based relationships with clients. Working with a celebrity or CEO on successful media engagements: Consider what they...
Oct 01, 2018
019 - Josh Elledge generated $6 Million in free publicity!October 01, 2018
Josh Elledge built and runs two very successful businesses: Savings Angel and Up My Influence. He generated more than $6 million dollars in publicity, essentially for free. Josh shares with us how he did it and he lays out the steps we can take right now to build our authority and promote our own businesses in the same way.
Aug 14, 2018
018 - Authority Marketing: Michael Greenberg's secret sauce for positioning brandsAugust 14, 2018
Authority Marketing is Michael Greenberg's secret sauce for positioning people and brands. It is the act of positioning someone as an expert in order to bring in more business. As founder and chief strategist at Call for Content, Michael shares his uniquely powerful method of building authority through content and leveraging that for B2B marketing. He also provides a free link to download his Authority Marketing Playbook....
Jul 28, 2018
017 - Kill the PR Girl: Amy Sutton shares why diversity is key to powerful Public RelationsJuly 28, 2018
Amy Sutton, founder of Enjoy PR, takes us on her journey from law to PR. She shares why diversity is key to powerful Public Relations. We also explore the importance of relationships in PR and communications, and how to set expectations in client-agency relationships. Amy recently published an article on LinkedIn titled “Kill...
Jun 25, 2018
016 - Jake Eisenberg turbocharges lead generation via social mediaJune 25, 2018
I'm joined by Jake Eisenberg, president of Reach Digital Group. Jake shares his approach to local marketing and explains how he uses social media to boost lead generation and acquire solid leads. His company specializes in helping local businesses, but his approach works for national brands as well. Q: Jake, you're president of the Reach Digital Group. How did you get into this business and why did you choose to start your own agency? Originally, I got started with a mixed...
Jun 02, 2018
015 - Strategic Communication lessons from the Marine CorpsJune 02, 2018
I'd like to share strategic communication and stakeholder engagement lessons from the commandant of the Marine Corps. So to set the stage, in Washington D.C. the Marine Barracks Washington is downtown. If you've ever heard of 8th and I, that's Marine Barracks. It's the oldest post of the Corps. As the oldest post of the Corps, they do something very special every Friday evening during the summer called the evening parade. And according to their website, the parade has become a...
May 22, 2018
014 - Secrets to Win Tech PR - Curtis Sparrer of Bospar PR Shares Secrets of His Award-Winning Boutique Tech Public Relations AgencyMay 22, 2018
The most important thing with PR is asking your clients what business results they want to achieve. And then reverse engineering a PR program around that. Welcome to another episode of Better PR Now. This episode is sponsored by our official transcription partner, transcribeme.com. If you'd like to see an example of their terrific work, check out the "notes" page on the Better PR Now website. For a 25% discount on their services, go to transcribeme.com/betterprnow. Today,...
Apr 06, 2018
013 - Jason Anderson explains why emotional stories hook customersApril 06, 2018
I have a conversation with Jason Anderson, Senior Director of Marketing and Communications at Capital Impact Partners in Washington, DC. This is the first podcast ever recorded in a Wholefoods Supermarket, and I know it's the first podcast recorded in the Wholefoods Supermarket in Pentagon City, Virginia. The reason we're here today is there's a tap takeover by breweries from Richmond, Virginia, and I'm joined by Jason Anderson, somebody I've known for a long time who is a really...
Jan 21, 2018
012 - Roll up your sleeves and get in the trenches - Megan Driscoll of EvolveMKDJanuary 21, 2018
Founder and CEO of EvolveMKD As a business owner, she likes controlling her destiny, who to work with, who to hire, how to invest in the business, and whether to expand. How she fell into a career in public relations, intern boss suggested it. Loves how dynamic working in PR is and how you get to “peek into” and get a behind-the- scenes view of other industries and companies. Likes: You have to continue to learn and grow. You will always be challenged. As technology changes and, how we...