Previous Episodes Refresh
Nov 10, 2020
What’s the Next Stop for Your Marketing Career?November 10, 2020
There are more roles in marketing, open to more skillsets, and more areas of interest than ever before. The advent of marketing technology (martech), the rise of marketing operations (marketing ops), and the infusion of data and analytics into all things marketing are creating opportunities for people with talents who might not have found a home in marketing a decade ago. Where will your career in marketing take you next? In this episode of B2B Nation, we’re joined by Kate Carnevale of...
Oct 27, 2020
Digital Marketing for Small BusinessesOctober 27, 2020
If your small business lacks the expertise to understand, master, monitor, and optimize campaigns across these tactics, you might turn to someone like John Mann. John is a consultant who specializes in helping small businesses and entrepreneurs find and execute online marketing strategies that grow their business. In this episode of B2B Nation, we talk to John about how he helps small business owners make sense of all the online marketing options available to them, the misconceptions...
Oct 13, 2020
Building Your Brand on Social MediaOctober 13, 2020
It takes a lot of time and energy to build a valuable brand. Your brand is more than a logo or a tagline. A good brand creates emotions and feelings, and it helps you define the moments and create the connections that lead to satisfied customers. Think about everything that goes into your brand: Your products and services, your company culture, your voice and your messages. And then look at how quickly all of that was disrupted in a few weeks in 2020. Suddenly your brand was dealing...
Aug 26, 2020
How Understanding Change Management Makes You a Better MarketerAugust 26, 2020
Change is hardly a new concept to B2B marketers. You’re dealing with an influx of technology and data. You likely have responsibilities for revenue growth few marketers had a decade ago. The year 2020, of course, is delivering even more change, from remote working to a steep economic downturn that most people weren’t expecting. With all of this change around us, we started asking a few questions: --Why is it some people seem better wired to weather change than others? --Why do some...
Aug 04, 2020
A Sales Leader’s Take on the State of B2B Sales-Marketing AlignmentAugust 04, 2020
Sales and marketing organizations are both tasked with adding new clients and growing revenue, but despite these shared goals, they’re strategies are often out of alignment (at best) or completely at odds with one another (at worst). Research on the topic says that B2B firms that tightly align their marketing and sales teams are better at growing revenue, shortening the sales cycle, and increasing conversion rates. But sales and marketing often operate in different silos and report into...
Jul 15, 2020
Are Personas Really the Best Way to Identify Your Buyers?July 15, 2020
What is it that makes a B2B buyer receptive to your marketing? Is it who they are? Is it the situation they’re in? Or have they reached the point where the status quo -- the legacy software, the time-consuming manual process, the spreadsheets that connect data from various sources -- is simply no longer tenable? In this episode of B2B Nation, we talk to Tim Riesterer, Chief Strategy Officer at sales training firm Corporate Visions, about the science behind decision making. According to Tim,...
Jun 23, 2020
How to Market Your Business in the Changing IT ChannelJune 23, 2020
For years, the IT channel consisted of value-added resellers and systems integrators that racked servers, connected brand offices, and made sure everyone had a working PC. As the industry moves to the cloud, the channel must follow. Many channel businesses are re-making themselves as manager service providers (MSPs), but the service provider business is a far cry from the days of old. In this episode, we talk to Howard Cohen, a 35-year veteran of the IT channel, about where channel businesses...
Oct 31, 2017
Gamification Radio Show featuring Zach JonesOctober 31, 2017
Gamification Talk Radio interview with Zach Jones. VP of Sales for TechnologyAdvice.
Apr 26, 2017
Scott Brinker: The Heart of Marketing Hasn't ChangedApril 26, 2017
Scott Brinker: The Heart of Marketing Hasn't Changed by TechnologyAdvice
Apr 06, 2017
Kristen Wendel at Revenue Summit 2017April 06, 2017
Kristen Wendel at Revenue Summit 2017 by TechnologyAdvice